It’s been a year or two since we rebranded the company having sought the guidance of the good folk at RBP in Lincolnshire. Our aim was to tidy up and refresh our offering, create a brand even, but principally try to make our message a little clearer and easier to follow. We are after all in an industry that throws out confusing terminology and grey areas for fun, let alone different ways to build, package and supply each different offering. The “definition of a caravan” covers everything from the lower end, basic holiday products, through to all singing, all dancing, high specification timber frame “bungalows” that you’d quite happily live in. Then there’s statics, cabins, chalets, glamping, pods and goodness knows what (don’t ask about prefab, sectional and modular, that’s for another day) it’s no wonder people get confused.
With its proximity to the North Pole, it’s no surprise that our friends in Iceland have a particularly good relationship with Santa – so good in fact, that the “Jólasveinar” or the Yuletide Lads, 13 (yes 13) Santa-like trolls visit Icelandic children (and grown-ups apparently) on 13 consecutive days, starting from 12 December.
How many of you have flicked through the pages of Cabin Porn, or let Pinterest take you on a journey through the backcountries of the USA, Iceland, the Alps or Norwegian Fjords. You marvel, even drool over image after image of idyllic, remote cabins, hand built by a foregone generation, each telling their own story enriched with joy and hardship in equal measures.